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About ECT

Eurobodalla Coast Tourism (ECT) is the Tourism unit within the Eurobodalla Shire Council (ESC) and is supported by over 300 tourism operators within the region.


Primary funding comes from ESC, secondary funding from membership fees, revenue from sales of tourism product, services and commission and some additional funding via grants from Federal and State Governments.

The ECT head office is located in Moruya with Visitor Centres in Batemans Bay, Narooma and Moruya. ECT employs a total of 6 full time and 7 part-time staff. This includes 3 people in the Moruya head office, 1 full time and 5 part time staff in the Batemans Bay Visitor Centre and 2 full time and 2 part time staff in the Narooma Visitors Centre giving a total of 6 full time and 7 part time staff. The Moruya Information Service is located at the ESC Library is staffed by ESC library staff.

The value of tourism to the region is around $344 million a year and employs in excess of 2000 people.

Our Vision

For ECT to be globally recognised for leading the industry in developing and jointly promoting unforgettable and sustainable natural experiences.

Our Role

ECT’s role is to lead the industry by:

  • Creating new knowledge and understanding for industry by delivering research, analysis and insights.
  • Establishing, communicating and maintaining the Brand ‘Eurobodalla Coast’ and the Brand essence, values, benefits and attributes through all marketing activity.
  • Addressing the barriers of conversion, in particular on-line.
  • Establishing a cooperative marketing program.
  • Developing strong and mutually beneficial relationships with neighbouring RTO’s, Tourism NSW, Tourism Australia and industry associations.
  • Being innovative, flexible and responsive - but most of all, getting the job done.

 

Key Objectives

  1. Building tourism related jobs in the region
  2. Increasing tourism expenditure in the region

These high level objectives will be achieved by:

  • Building awareness of the destination brand - Eurobodalla Coast
  • Building preference and intention for the Eurobodalla Coast
  • Building share of expenditure and visitors in intrastate, interstate and international visitation against other regions
  • Building greater visitation to the Eurobodalla Coast
  • Building visitor centre revenue via on-line and walk in retail businesses.
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Experiences

Beaches
Fishing
Boating & Cruises
Kayaking
Surfing
Diving & Snorkelling
Whale Watching
Walks
Animal & Wildlife Parks
Golf
Cycling
Bowls
Horse Riding
Bird Watching
Sky Diving

Eurobodalla Coast Tourism, New South Wales, Australia  |  Freecall: 1800 802 528  |  e-mail: info@eurobodalla.com.au  |  maintained by gmad

Information contained in this Web site is given as a guide only and should be verified by tour operators. Eurobodalla Tourism expressly disclaims liability to any entity for any loss, cost or damage of whatsoever nature arising out of or connected with its reliance on the content of this Web site.
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© 1996 - 2008 Eurobodalla Nature Coast Tourism
EUROBODALLA SHIRE COUNCIL
ABN 47 504 455 945
trading as
EUROBODALLA NATURECOAST TOURISM
Registered NSW V5416241

© Photography: Jonathan Poyner, John Ford, Andrew Brown, Andrew Green, Carrol Cummings, Tourism NSW.

 

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